Marketing & Growth Team

This page is maintained by

Beixi Li

TLDR: This is the public page of our Marketing team.

❓ About Us

Welcome to the Marketing and Growth function at Wonder! We're a mix of right and left brain folks who combine creativity and data to meet our customers at their needs and pain points. Driven by constant curiosity and a push to learn more and do more, we're excited to help define this new virtual world and bring it to life - through visuals, through words, through data, and through stories.

🤷🏼‍♂️ Our Team

🎯 Objectives & Team Mission

Team Mission Our mission is to help those who may benefit from Wonder, find Wonder. We listen to our customers and seek to intimately understand their goals and challenges to see if Wonder can help them accomplish their needs.

Objectives

  • Understand and be the voice of the customer
  • Communicate the Wonder story and value cross mediums and cross platforms
  • Merge creativity, strategy, and data in driving market awareness and penetration
  • Identify and execute incremental growth opportunities across the purchase funnel

Responsibilities

  • Drive continuous growth across the purchase funnel
  • Stay close to the customer and understand who they are, what they need, and what their challenges are
  • Convert customers through targeted, paid ads across channels
  • Establish Wonder as an expert within the virtual gathering community and drive awareness
  • Create compelling, engaging content to share with users

🧩 Current Projects

  • Bi-weekly growth experiments
  • Paid social campaigns
  • Content creation
  • Organic Social
  • Wonder Community
  • User Personas
  • PR
  • SEO and Website
  • Events and Partnerships

🧠 How We Think & Work

We merge data, creativity, and strategy to identify and fill growth areas within the purchase funnel, using unique, creative tactics that help us establish ourselves as thoughtleaders within the virtual space. Example metrics by channel:

  • Perf. Marketing: CAC, CPC, CTR, Conversions
  • Organic and Social: Engagement rate
  • Website and Blog: page views, time on page, bounce rate, etc.

🙌 Open Positions

💡

See all openings in